Which item is located at the top of the menu?

The Jumbo Jack is typically positioned at the top of the Jack in the Box menu because it is one of the chain’s signature items and is well-known among customers. The placement of the Jumbo Jack at the top serves to highlight its popularity and make it a focal point of the menu. By featuring an iconic item in this prominent position, the menu effectively draws attention and encourages patronage of one of the company's best-selling burgers.

Other items on the menu, while they may also be popular, may not carry the same level of branding and recognition as the Jumbo Jack. This strategic placement not only supports sales of this flagship item but also simplifies the decision-making process for customers who may be seeking familiar options when they first glance at the menu.